Behavioural finance explores the psychological factors and decision-making biases that influence financial markets and investor behaviour. In this category, you will find in-depth articles, research insights, and real-world examples on topics such as loss aversion, the Ostrich Effect, overconfidence, and market sentiment. Designed for traders, investors, and finance professionals, our content bridges academic theory with practical strategies to help you make more informed and rational investment decisions in today’s dynamic markets.